RIFF- Social Media Campaign
Role: Creative Director/ Director of Photography/ Editor
SweetWater Brewing is launching an exciting new seltzer called RIFF. To promote the product, they partnered with local artists in the Atlanta, GA area to create unique and engaging content.
I had the opportunity to collaborate with Atlanta-based music artist JORDANxBELL to develop an Instagram reel showcasing the vibe of RIFF. This project was a creative fusion of music, visuals, and branding designed to connect with SweetWater Brewing’s audience and amplify the launch.
Check out the final reel we created as part of this collaboration!